Purpose
This working group is tasked with coordinating an annual competition for recognition of excellence in the public affairs and consumer education community. The awards recognize public relations, public affairs and consumer education excellence among the motor vehicle, law enforcement and traffic safety agencies across North America. The awards are based on creativity, cost effectiveness and the ability to reach consumers with well crafted, measured and executed messages.
Guiding Principles
Members of the Working Group need to:
- Represent the interests of their committee to the best of their ability and draw upon expertise within their committee or others whenever possible.
- Represent not only the interests of their jurisdiction, but the other jurisdictions in their region and base decisions on the good of all AAMVA jurisdictions.
- Be active participants during meetings and conference calls.
Members
The working group is comprised of four AAMVA jurisdictional representatives and Claire O'Brien, discipline liaison, PACE, who will be responsible for oversight of the group. All entries are judged at AAMVA headquarters by a panel of public relations and communications practitioners from outside the AAMVA community.