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  • 2013 Public Affairs and Community Education (PACE) Awards


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    Overall Division Winners

     

    Overall Division I Winner
    Print and Electronic Publications
    “Services and Support Guide for Fatality Claims”
    Manitoba Public Insurance

    Manitoba Public Insurance took the Overall Division Award for Division I with their Services and Support Guide for Fatality Claims, a printed guide offering information on services and support for families or individuals who have lost a loved one in a motor vehicle crash.

     


     2013 PACE Division I

    Overall Division II Winner
    Advertising
    “We never used to write messages at the wheel. There Must Have Been a Good Reason”
    Société de l'assurance automobile du Québec

    With their video "We never used to write messages at the wheel. There Must Have Been a Good Reason," the Société de l'assurance automobile du Québec crafted a television ad using a humorous approach to convince drivers not to text and drive, through scenes of drivers in four different eras.

     
     2013 PACE Division II
     
     

    Overall Division III Winner
    Special Events
    “Michigan Organ Donor Registry, Join the Team”
    Michigan Department of State

    Michigan Department of State's campaign encouraged people to register as organ donors. The campaign included the “Transplant Games of America,” featuring athletes who have undergone life-saving transplants and living donors; events at branches during April, Donate Life Month; “Buddy Day” which saw volunteers at branch offices; and aggressive media outreach, online marketing, and a call to action.

     
     2013 PACE Division III

    Overall Division IV Winner
    Video
    “A Legacy of Saving Lives”
    California Highway Patrol 

    The PACE Overall Division Winner for Division IV, Video goes to the California Highway Patrol. Their video, "A Legacy of Saving Lives," shares historical stories of bravery as a way of expressing gratitude to the many men and women who have served the people of California through acts of valor.

    2013 PACE Division IV

    Overall Division V Winner
    Writing/Media Relations
    “Pure Michigan and Mackinac Bridge License Plates Announcement”
    Michigan Department of State

    Michigan Department of State hosted a press conference at the top of the Mackinac Bridge announcing Michigan’s “Pure Michigan” brand of license plates and a new plate featuring the Mackinac Bridge in efforts in hopes of encouraging state tourism.

     2013 PACE Division V

    Overall Division VI Winner
    Graphic Design
    “Maryland’s Crash Dummy”
    Maryland Motor Vehicle Administration

    Maryland’s Crash Dummy, a giant, 30-foot crash dummy – the largest in the world – was put on display at Baltimore’s outdoor festival, Artscape, and on the lawn of MD MVA’s headquarters to reminder drivers to be safe on the roads.

     2013 PACE Divison VI

    Overall Division VII Winner
    Websites/Technology
    “Your Ad Here”
    Insurance Corporation of British Columbia

    ICBC took the PACE Overall Division Award for Division VII - Websites/Technology with their contest, "Your Ad Here," an interactive social marketing campaign targeting secondary school students, inviting them to design road safety ads aimed at reducing crashes among the young drivers.

     2013 PACE Division VII

       

     

  • 2013 PACE Category Winners

    Category 1A Winner
    Print or Electronic Newsletter, Internal
    “SA Employee News”
    Pennsylvania
    Department of Transportation
    Category 1B Winner
    Print or Electronic Newsletter, External
    “DC DMV e-Newsletter”
    DC Department of Motor Vehicles
    Category 1C Winner
    Print or Electronic Media Kit
    “Georgia Department of Driver Services
    SecureID Press Kit”
    Georgia Department of Driver Services
    Category 1E Winner
    Other Electronic Publication
    “Georgia DDS Online CDL Medical Certification
    Electronic Training Plan”
    Georgia Department of Driver Services
     Category 2B Winner
    TV Commercial or PSA, Internally-produced
    “Pull Aside, Stay Alive”
    Arizona Department of Transportation
    Category 2C Winner
    Radio Commercial or PSA, Externally-produced
    "Call"
    (2012 Campaign "Call off an Accident")
    Societe de l'assurance automobil
    du Quebec
    Category 2D Winner
    Radio Commercial or PSA, Internally-produced
    “National Donor Sabbath Commercial”
    Illinois Secretary of State
    Category 2E Winner
    Indoor or Outdoor Print Advertising
    2012 Campaign "Buckle Up. Stay Alive"
    Societe de l'assurance automobil
    du Quebec
    Category 4B Winner
    Video Production, Externally-produced
    “In the Driver's Seat”
    Service Alberta/AMVIC
     Category 5A Winner
    News Release
    “Mobile App Offered for Maryland Driving Test”
    Maryland Motor Vehicle Administration
    Category 5B Winner
    Guest Editorial

    “Virginia Troops to Trucks Program Op/Ed by Richard Holcomb”
    Virginia Department of Motor Vehicles
    Category 5C Winner
    Feature Story
    “Employee Connection”
    Illinois Secretary of State
    Category 6A Winner
    Logo
    “Opportunities in Motion – Commonwealth of Virginia
    Governor's Transportation Conference”
    Virginia Department of Motor Vehicles
    Category 6B Winner
    Illustration
    “Share the Road Posters and Signs”
    Georgia Motorcycle Safety Program
    Category 6C Winner
    Photo Taken by a DMV Employee
    “DC DMV Opening New Rhode Island Service Center”
    DC Department of Motor Vehicles

     Category 7A Winner
    Website, Internally-produced
    “Washington State Department of Licensing Website - License eXpress”
    Washington Department of Licensing
     Category 7B Winner
    Website, Externally-produced
    “DMV Launched Revamped Website”
    DC Department of Motor Vehicles
     Category 7C Winner
    Interactive Presentation
    “Focus Mode Mobile Application”
    Societe de l'assurance automobil
    du Quebec
     
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