• Highway Safety Outreach Resources

  • AAMVA strives to provide its members with the tools and information they need to build programs and processes that will help them to achieve their highway safety goals. We are privileged to have strong working relationships with other like-minded organizations who also strive to reduce highway safety fatalities and injuries. 

    Toward Zero Deaths


    In 2009, multiple traffic safety stakeholders began the dialogue toward creating a national strategic highway safety plan at a workshop in Savannah, Georgia. The majority of participants expressed that there should be a highway safety vision to which the nation aspires, even if at that point in the process it was not clear how or when it could be realized. This group concluded that the elimination of highway deaths is the appropriate goal, as even one death is unacceptable. With this input from over 70 workshop participants and further discussions with the Steering Committee following the workshop, the name of this effort became “Toward Zero Deaths: A National Strategy on Highway Safety.



    Truckers Against Trafficking

    Truckers Against Trafficking is an organization that teaches drivers to recognize the signs of human trafficking and has helped rescue more than 1,100 victims. 

    Founded initially in 2009 as a ministry initiative, Truckers Against Trafficking (TAT) became a 501c3 in 2011. TAT’s mission is to educate, equip, empower, and mobilize members of the trucking and
    travel plaza industry to combat domestic sex trafficking. Yet, TAT is more than an organization. Through the power of network leadership, TAT is a vibrant community across trucking and law enforcement of “truckers against trafficking” who are innovating, advocating, and partnering to end domestic sex trafficking.

    Visit TAT online for more information about human trafficking and how TAT has saved more than a thousand victims: http://www.truckersagainsttrafficking.org  

    TAT - What we do  

    Road to Zero


    In October 2016, the National Safety Council, in partnership with the National Highway Traffic Safety Administration, the Federal Highway Administration and the Federal Motor Carrier Safety Administration, announced the Road to Zero initiative. Its aim: To eliminate traffic fatalities within 30 years

    The initiative builds on the national Behavioral Change in Traffic Safety conference held earlier this year. Road to Zero expands the discussion to include not only representatives of roadway, behavioral and vehicle safety, but also nonprofit groups, public health officials and technology companies – dozens of organizations working together to develop a coordinated approach to highway safety. In the near term, the coalition will examine and promote current behavior-change strategies and improve their effectiveness. Long-term, the coalition will enlist the RAND Corporation to help develop a scenario on how a human-vehicle-roadway system could be designed to optimize safety.

    To learn more, visit the Road to Zero Web site.

    Road to Zero Logo

    NTSB Most Wanted List 2019-2020


    The Most Wanted List represents the NTSB's advocacy priorities. It is designed to increase awareness of, and support for, the most critical changes needed to reduce transportation accidents and save lives.




    MyCarDoesWhat.org is a national campaign to help educate drivers on new vehicle safety technologies designed to help prevent crashes. These technologies range from increasing the stability and control of cars to providing warnings about crash threats to automatically intervening to avoid or reduce the severity of a crash.



    NHTSA: Traffic Safety Marketing


    TrafficSafetyMarketing.Gov is the National Highway Traffic Safety Administration communications resource for States, partner organizations, and highway safety professionals. The site was developed as a one-stop-shop for the latest communications news, campaign materials, and marketing techniques.

    Find information, promotional materials and marketing tools for national safety campaigns such as distracted driving, drunk driving, motorcycle safety, older drivers, to name only a few. 

    • Campaign materials, marketing tools, events / presentations calendars, idea exchange 



    USDOT: Connected Vehicles 


    This Website is maintained by the USDOT's Intelligent Transportation Systems Joint Program Office (ITS JPO). The ITS JPO conducts workshops and public meetings on technical and policy issues related to the Connected Vehicle Research Program.

    • research and technical information, facts sheets, infographics, videos, training information, meeting information and materials





    • NHTSA.gov/recalls focuses on safety in and around vehicles. Information on the site is organized based on the following target audiences:  vehicle shoppers, vehicle owners, vehicle manufacturers, and parents.
    • Recalls, safety technologies, complaints & defects, car seats, crash test ratings, tire safety
    • Post information on websites about vehicle recalls. The message is simple – check your vehicle identification number (VIN) for a recall and if you have a recall, get it fixed FOR FREE. Here is a sample message.   

    **  Safety partners are encouraged to incorporate the following into their communications  **

    • "Each year, auto manufacturers recall millions and millions of vehicles for safety defects. Almost 25% of those recalled vehicles go unrepaired. Keep you and your loved ones safe by checking for recalls and getting your recalled vehicle fixed as soon as possible. ALL RECALL REPAIRS ARE FREE! Check to see if your vehicle is under a recall at NHTSA.gov/recalls."
      Here is the recommended message:
      "Safe Cars Save Lives – check for recalls on your vehicle at NHTSA.gov/recalls."
    • Playing a short video in waiting rooms and lobbies that highlight the airbag recall. We have videos in both English and Spanish.

    NHTSA.gov/recalls Website



    ChORUS: Clearinghouse for Older Road User Safety 


    The Clearinghouse for Older Road User Safety (ChORUS) is a collaborative project of the Roadway Safety Foundation and two leading information technology developers, Syneren Technologies and Bonzzu. Support is provided by the U.S. Department of Transportation’s Federal Highway Administration (FHWA) and National Highway Traffic Safety Administration (NHTSA).

    ChORUS serves as a centralized, user-friendly, and dynamic source of information pertaining to highway safety for aging drivers, passengers, pedestrians, and cyclists. Built as a comprehensive resource, it covers all three major components of highway safety: safe roadways, safe road users, and safe vehicles.




    Distraction.gov (NHTSA)


    Distraction.gov is your resource for learning more about distracted driving. Information on the site is segmented out based on the following target audiences: Teens, parents, educators, employers, community groups.

    • Stats, research, laws, DOT activities, videos ("Faces of Distracted Driving") 


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