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  • Division 3 - Advertising


  • Category: PACE

    Division 3: Advertising

    Category Awards are presented at the recipient’s Regional Conference. Division awards are presented to the highest scoring Category Winner in each Division and are presented at the Annual International Conference. For PACE Awards, entries can be submitted to multiple divisions but no one entry can be submitted for more than one category within each division. Each jurisdiction may submit seven total entries for PACE awards, excluding the PACE Overall Campaign Award.

    For specific questions regarding awards and submissions, please contact Freshta Rosario



    PACE Category 3A – TV Commercial or PSA, Externally-Produced

    The PACE Category 3A – TV Commercial or PSA, Externally-Produced Award is given to the best externally-produced advertisement or promotion appearing on television

    Selection criteria

    • Content
    • Production values
                          

    PACE Category 3B – TV Commercial or PSA, Internally-Produced

    The PACE Category 3B – TV Commercial or PSA, Internally-Produced Award is given to the best internally-produced advertisement or promotion appearing on television.

    Selection criteria

    • Content
    • Production values
                        

    PACE Category 3C – Radio Commercial or PSA, Externally-Produced or Internally-Produced

    The PACE Category 3C – Radio Commercial or PSA, Externally-Produced or Internally-Produced Award is given to the best externally- or internally-produced advertisement or promotion for radio.

    Selection criteria

    • Content
    • Production values
                   

    PACE Category 3D – Indoor or Outdoor Print or Digital Advertising

    The PACE Category 3D – Indoor or Outdoor Print or Digital Advertising Award is given to the best print or digital outdoor advertisement, for example, poster, billboard, or digital signage.

    Selection criteria

    • Content
    • Layout
    • Effectiveness
                  

    Eligibility
    AAMVA’s Awards Program is open to all AAMVA jurisdiction members that are in good standing. Entries submitted for the 2019 awards must have been conducted (produced, implemented, and/or developed) between October 1 and September 30, 2018. If an entry won an award in 2018, it cannot be resubmitted in 2019 unless it has major upgrades or developments.


    2018 PACE DIVISION 3: ADVERTISING AWARD WINNERS 

    CATEGORY 3A: TV COMMERCIAL OR PSA, EXTERNALLY - PRODUCED WINNER
    North Dakota Department of Transportation for Taylor Campaign

    CATEGORY 3B: TV COMMERCIAL OR PSA, INTERNALLY-PRODUCED WINNER
    California Department of Motor Vehicles for Disabled Person Parking Placard Public Service Announcement

    CATEGORY 3C: RADIO COMMERCIAL OR PSA, EXTERNALLY - PRODUCED WINNERS
    Illinois Office of the Secretary of State for National Donor Sabbath Public Service Announcement 2016 (PSA)
    South Carolina Department of Motor Vehicles for South Carolina’s Licenses & IDs are Changing

    DIVISION AND CATEGORY 3D: INDOOR OR OUTDOOR PRINT OR DIGITAL ADVERTISING WINNERS 
    District of Columbia Department of Motor Vehicles for Don’t Renew Until It’s Due
    South Carolina Department of Motor Vehicles for South Carolina’s IDs Are Changing

    Download a complete list of the 2018 award winners.

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