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  • Division 3 - Advertising


  • Category: PACE

    Division 3: Advertising

    Category Awards are presented at the recipient’s Regional Conference. Division awards are presented to the highest scoring Category Winner in each Division and are presented at the Annual International Conference. For PACE Awards, entries can be submitted to multiple divisions but no one entry can be submitted for more than one category within each division. Each jurisdiction may submit seven total entries for PACE awards, excluding the PACE Overall Campaign Award.



    PACE Category 3A – TV Commercial or PSA, Externally-Produced

    The PACE Category 3A – TV Commercial or PSA, Externally-Produced Award is given to the best externally-produced advertisement or promotion appearing on television

    Selection criteria

    • Content
    • Production values
                          

    PACE Category 3B – TV Commercial or PSA, Internally-Produced

    The PACE Category 3B – TV Commercial or PSA, Internally-Produced Award is given to the best internally-produced advertisement or promotion appearing on television.

    Selection criteria

    • Content
    • Production values
                        

    PACE Category 3C – Radio Commercial or PSA, Externally-Produced or Internally-Produced

    The PACE Category 3C – Radio Commercial or PSA, Externally-Produced or Internally-Produced Award is given to the best externally- or internally-produced advertisement or promotion for radio.

    Selection criteria

    • Content
    • Production values
                   

    PACE Category 3D – Indoor or Outdoor Print or Digital Advertising

    The PACE Category 3D – Indoor or Outdoor Print or Digital Advertising Award is given to the best print or digital outdoor advertisement, for example, poster, billboard, or digital signage.

    Selection criteria

    • Content
    • Layout
    • Effectiveness
                  

    Eligibility

    AAMVA’s Awards Program is open to all AAMVA jurisdiction members that are in good standing. Entries submitted for the 2021 Awards must have been conducted (produced, implemented, and/or developed) between October 1, 2019 and September 30, 2020. If an entry won an award in 2020, it cannot be resubmitted for 2021 unless it has major upgrades or developments.

    For specific questions regarding awards and submissions, please contact awards@aamva.org.


    2020 PACE DIVISION 3: ADVERTISING AWARD WINNERS 


    CATEGORY 3A: TV COMMERCIAL OR PSA, EXTERNALLY - PRODUCED WINNER

    Illinois Office of the Secretary of State | Organ/Tissue Donor Program “Miracles Happen” Commercial

    Tennessee Department of Safety & Homeland Security | REAL ID Media Campaign


    CATEGORY 3B: TV COMMERCIAL OR PSA, INTERNALLY-PRODUCED WINNER

    Idaho Division of Motor Vehicles | Shift Idaho Campaign Video

    Tennessee Department of Safety & Homeland Security | Tennessee Highway Patrol 90th Anniversary Video


    CATEGORY 3C: RADIO COMMERCIAL OR PSA, EXTERNALLY - PRODUCED WINNERS

    Manitoba Public Insurance | Friendly Manitoba Campaign


    DIVISION 3 WINNER AND CATEGORY 3D WINNER: INDOOR OR OUTDOOR PRINT OR DIGITAL ADVERTISING WINNER

    California Department of Motor Vehicles | REAL ID Print/Digital Advertising Poster


    Download a complete list of the 2020 award winners.

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