Policy Position on Motor Vehicle Marketing and Advertising

AAMVA supports marketing, particularly vehicle manufacturer advertisements, that use words, video, and imagery that promote safe driving behaviors. The Association condemns marketing practices that illustrate a disregard for safety by depicting situations that might reasonably be interpreted as encouraging unsafe or unlawful acts such as but not limited to speeding, distracted, aggressive, and drug and/or alcohol impaired driving.  

[Adopted 2016]