Social Media

This award is presented to the best use of social media, such as Facebook, Twitter, Instagram, etc. 

This is awarded one per each region and among those, an international winner is selected.

Each agency may submit only ONE entry.

Criteria for selection: 

  • Frequency of updates
  • Content
  • Innovation
  • Engagement
  • Effectiveness


2025 Winners

International and Region 3

North Dakota Department of Transportation 

North Dakota Vision Zero: Vision Zero Schools  North Dakota DOT

Vision Zero Schools is a peer-to-peer program that gives students the opportunity to be traffic safety advocates in their school and community. The student leaders choose a primary focus (seat belts, distracted driving, speed, etc.) to promote via banners, PSAs, and more. As a way to welcome students back to school and to get a traffic safety message out to the community, North Dakota DOT ran a Facebook ad featuring the PSAs created by the students. 

See the video here.  



Region 1

New York State Department of Motor Vehicles 

NY DMV Social Media New York DMV

NYS DMV makes robust use of social media, with at least one post 5 days a week on Facebook, X, Instagram and LinkedIn. DMV uses its platforms to educate the public about its operations and available services, utilizing a wide array of approaches and techniques, incorporating still and motion graphics, video and, as much as possible given the subject matter, a sense of humor to make the posts lively, engaging and worth following. 





Region 2

Service Oklahoma 

Where Are You Going? Social Media Series   Service Oklahoma

Where are you going? Oklahoma teens are asked that question to mark a very special occasion – passing their drive test on their 16th birthday. Then their answers are posted on social media to get more families excited for the Sweet Sixteen Guarantee. Service Oklahoma’s Sweet Sixteen Guarantee program promises a drive test on a teen’s exact 16th birthday, even if it falls on a weekend. The teen is eligible as long as certain experience prerequisites have been met, such as completing 50 hours of behind-the-wheel training and holding a Learner Permit for 180 days without receiving a ticket. If the teen has not met the prerequisite requirements, the program ensures they can take a drive test on the first day they are eligible. After passing the drive test, teens receive an Intermediate License with expanded driving privileges, the third step in Oklahoma’s four-step Graduated Driver License (GDL) program. Since launching the Sweet Sixteen Guarantee in May 2024, Service Oklahoma has been using social media to showcase the program. When teens pass their drive tests on their 16th birthdays at one of the dedicated Drive Test Centers, the moment can be captured in front of the celebratory selfie wall. They are then asked the question: “Where are you going?” Their answers range from attending football games and dining at favorite restaurants to exploring the mall—fun places now accessible with their new Driver License and independence. Photos and answers are shared on Service Oklahoma social media pages, spreading the word about the Sweet Sixteen Guarantee. Each post includes a link to the Sweet Sixteen Guarantee webpage that enables teens to schedule their own drive test on their 16th birthday. They do so by filling out an interactive online form, which confirms their eligibility date and allows them to request an appointment as soon as they obtain their Learner Permit. Appointments are available any day of the week—even Saturdays and Sundays—at one of two centrally located Drive Test Centers for a quick and efficient experience. Upon arrival, teens and their families are greeted with personalized signage celebrating their birthday drive test, and each center features a selfie wall to capture photos of this exciting milestone. The “Where Are You Going?” series is posted every month on Service Oklahoma’s official Facebook, Instagram, LinkedIn and X pages. They are well-received, garnering more than 10,000 impressions collectively. The social media series has contributed to nearly 9,300 visits, including birthday appointments, to Drive Test Centers since the series began. Oklahomans have reported positive experiences with the Sweet Sixteen Guarantee program. One parent wrote, “Daughter’s 16th birthday was on a Sunday, and they were able to get her in and take her driving test! Great people, great place! Thank you for making it possible where most places wouldn't.” Meanwhile, another customer added, “Great experience. Easy going. Not high intensity. Relatively stress free. Daughter did her Sweet 16 appointment, and it was wonderful!”    


Region 4

California Highway Patrol 

CHP Truckee Area Social Media   California Highway Patrol

CHP’s social media’s key objectives included increasing community engagement, promoting road and public safety, enhancing transparency, and supporting public relations and recruitment efforts.