2025 Winners

International and Region 1

New York State Department of Motor Vehicles

NY DMV Website

The New York State Department of Motor Vehicles launched a redesigned and more user-friendly website in mid-August. The new website combines a more intuitive interface and streamlined content to help New Yorkers seamlessly navigate to dozens of online transactions and obtain important information from the DMV. The key features of the new website include: a more intuitive and user-friendly design, which makes it easier for customers to navigate the website; updated content and information; the most up-to-date content management system, which allows DMV to display information in a more engaging way; and increased website security and stability. 

Region 2

Service Oklahoma 

Ready, Set, Tag! Public Awareness Campaign Landing Page  

The “Ready, Set, Tag!” campaign was crafted to convey urgency and action, aligning with the new vehicle pre-registration requirements of Senate Bill 2035, also known as the Mason Treat Act. This law, named in honor of Senate Pro Tempore Greg Treat’s son, critically injured during a traffic stop, seeks to improve road safety by ensuring Oklahomans receive a metal license plate shortly after a vehicle purchase. ReadySetTag.com, the campaign's landing page, is the primary source of information on this critical update, educating Oklahomans on how to comply with the new process quickly and securely. Campaign Objectives and Audience Launched in August 2024, the “Ready, Set, Tag!” campaign targets the 700,000 Oklahomans who buy vehicles each year. Its main objectives are to: -- Establish Service Oklahoma as a trusted, reliable service provider. -- Raise awareness of the new pre-registration requirements, emphasizing the safety benefits—all at no additional cost to Oklahomans. The campaign resonates with audiences who prioritize safety, convenience and efficiency, emphasizing a straightforward process for compliance.  Strategy and Tactics Service Oklahoma employed a multi-channel approach to maximize reach and engagement. Campaign tactics included television ads, digital and social media, print ads and most importantly, the dedicated campaign website, ReadySetTag.com. The ads directed viewers to the website, which acted as the central hub for resources, guiding users through the new pre-registration process.  Interactive Features and Design ReadySetTag.com was designed with ease of use at its core, offering intuitive navigation and interactive features, such as: Interactive Checklist: Positioned prominently, the checklist allows users to choose specific scenarios, like buying or selling a vehicle, and provides a tailored list of steps for each situation.  Over 26,000 users engaged with this feature within two months of launch. Step-By-Step Walkthrough: A streamlined, three-step guide to pre-registration is displayed near the top of the page, with links to detailed sections. FAQ Section: An accordion-style FAQ offers answers to common questions, enabling users to quickly access relevant information without excessive scrolling. These design elements ensure that users have a simple, engaging experience on the site, with clear pathways for information and minimal clutter.  Outcomes and Measurement: The campaign achieved substantial results in its initial months: Website Engagement: ReadySetTag.com has attracted nearly 80,000 unique visitors, totaling over 90,000 visits, indicating strong public interest. Pre-Registrations: Over 75,000 vehicle pre-registrations were completed within two months, showcasing the campaign’s effectiveness in driving compliance. Public Awareness: Multi-channel advertising generated millions of impressions across the state, successfully raising awareness of the new requirements. ReadySetTag.com demonstrates how a user-focused, accessible website can effectively support public awareness campaigns and legislative updates, ensuring that Oklahomans are informed, engaged, and ready for compliance. 

Region 3

Wisconsin Department of Transportation, Division of Motor Vehicles 

Wisconsin DMV Interactive Driver Training School Map   

Wisconsin DMV now offers customers an interactive map to select driver training programs. DMV used innovative Geographic Information System (GIS) technology to deliver content in one comprehensive map with multiple layers that allow various types of students to easily navigate and find their program. They simply select from a menu the type of training they want: Class D, Motorcycle, CDL, Failure to Yield, or Traffic Safety/OWI. Users can zoom in and out on locations across the state, select a dot on the map to view a driver training program and see detailed provider information with embedded links. 

Region 4

Montana Motor Vehicle Division 

Montana MVD - Getting You on the Road   

The Montana Motor Vehicle Division’s (MVD) old website badly needed an update, and not just from an aesthetic perspective. Over the years, the website had been changed and updated multiple times with no clear vision of the overall customer experience. As a result, pages had an overwhelming amount of text, making it difficult for customers to find what they needed. In November 2023, they launched a new website. Users comment that the new website is warm, friendly, inviting, clean, easy to use, and informative— all the things that we set out to achieve at the start of the project. Instead of pages of text, the new website utilizes step-by-step instructions and drop-down accordions with additional information.   Since launching the new website and online portal, calls to the customer service line have decreased by nearly 15%.