2023 Winners

International and Region 4

Idaho Transportation Department Division of Motor Vehicles

Idaho DMV "Skip the Trip" Mountain Biking Video

Skip the Trip is the Idaho Division of Motor Vehicles (DMV) campaign to increase awareness for money-saving online DMV services. This Mountain Biking Video illustrates that you can access the DMV online from anywhere. The intended audience is busy Idahoans who don’t want a trip to the DMV to slow down their active lifestyle. The video ad ran on YouTube and Meta (Facebook and Instagram) in October 2022 when the DMV removed convenience and county administration fees for online registration renewals. On Meta, the video’s reach was 172,511, with 8,574 clicks. That video also got 402,891 impressions on YouTube as a skippable ad. The price reduction and awareness campaign led to record-breaking online registration renewals in October and November of 2022. The number of online registration renewals had averaged around the mid-30,000s but in October, there were over 52,000 online registration renewals. October’s record was promptly smashed in November, which saw over 73,000 online renewals.

Region 1

Maryland Motor Vehicle Administration

Be the Driver Who Saves Lives - Roadside Emergencies

Motorists stopping near or along major roadways was identified as a growing concern among stakeholders within the Maryland Department of Transportation (MDOT) and among traffic safety professionals after numerous high-profile crashes, with many of them leading to fatalities. It was important to educate Marylanders on what to do in an emergency. In order to develop the correct guidelines for this message ‘What to Do in a Roadside Emergency” MDOT Motor Vehicle Administration’s (MDOT MVA) Highway Safety Office took the lead in bringing together stakeholders from the 4 Es of Traffic Safety - Enforcement, Education, Engineering and Emergency Medical Services. Each entity offers a unique expertise as it relates to motorist safety. All collaborating agencies agreed that every roadside event has unique conditions and therefore not one set of instructions could be applied to every event. It became clear that this collaboration made certain that each state agencies’ priorities, related to roadside safety, was incorporated into the campaign messaging. After coordinating the messaging into an easy-to-understand social media graphic and corresponding web page, the group decided it was necessary to have a video showing motorists what to do, rather than simply telling them what to do. Utilizing the characters from MDOT MVA’s Highway Safety Office’s Be the Driver – Who Saves Lives campaign, a 60 - second video was developed aptly named ‘What To Do in A Roadside Emergency’. The visuals created in the video allowed the video to be shared widely on social media by partners across the state and as part of paid media efforts on Hulu, YouTube, and cable television garnering more than 4.6 million impressions during the six-week campaign.

Region 2

Florida Department of Highway Safety & Motor Vehicles

FLHSMV's Learning and Development Office Video

Florida Smart ID, the state’s first mobile driver license, is an application-based version of a Florida driver license or identification card located on a smart device and scanned by a companion verifier app with user consent. Florida residents meeting eligibility requirements may download and activate the optional Florida Smart ID app, for a contact-free and convenient way to verify their proof of identity and age with law enforcement and businesses. The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) began piloting Florida Smart ID in July 2021 with internal members, external stakeholders, and Florida resident volunteers. To support the ongoing rollout initiatives, FLHSMV’s Learning and Development Office created and released a series of videos to raise awareness of Florida Smart ID, as well as provide detailed instructions on how to use the Florida Smart ID and Verifier apps. Our team of creative designers learned how to use a new video development software specifically for use with this project. The goal was to create visually appealing and engaging short videos that demonstrated the innovative technology and excitement surrounding this new product. The educational video, Introducing Florida Smart ID, was intently designed with engaging animations and descriptions on what Florida Smart ID is, when you can use it, the benefits of it and the future use cases. The team also created a series of five video tutorials, providing step-by-step instructions on how to enroll and set up a Florida Smart ID, and how to use the Florida Smart ID app and verifier apps. Ranging from 2-5 minutes in duration, the videos are simple to understand and easy to access. Since November 2021, the videos have been viewed by over 7,250 members and stakeholders. The team received internal recognition for their support of the project and an award for exceeding expectations. The videos received the highest accolades from department leadership, and it was decided that they will be made available to the general public on the FLHSMV.gov website in support of statewide release and marketing.

Check out the videos below.

Region 3

Wisconsin Department of Transportation

Wisconsin State Patrol Sergeant Recalls Deadly Chain Reaction Crash

Wisconsin State Patrol Sergeant. Randy Gordon recounts a deadly chain reaction crash that left him and his colleagues badly injured. Wisconsin Department of Transportation staff produced the video to show the human cost of crashes on the roads. As Sergeant. Gordon describes responding to a routine crash on the interstate, then being hit by an inattentive driver, the audience learns the risks first responders take every day when they’re out on the roads working to keep us safe. The video uses Gordon’s interview, voiceover, dispatch audio, dash camera footage, and investigative video recordings to tell the story. WisDOT produced it as part of Crash Responder Safety Week communications materials.

See the video here.